What is a Lettering Artist/Letterer?

What is a Lettering Artist/Letterer?

Hand Lettering/Lettering is the ultimate skill of customisation. Every word, every letter and every stroke is drawn by hand. It involves drawing shapes and letters again and again until they are just right, and the wordmark/phrase is completely unique. It’s crafting letters and words with the greatest attention to detail. Lettering artists meticulously craft custom letterforms to convey specific messages or aesthetics, infusing personality and meaning into every design.

What is the Role of Lettering Artists/Letterer?

Lettering artists/letterers specialise in the art of drawing letters by hand, a skill often confused with calligraphy and typography. While typography focuses on utilising existing typefaces and arranging type, calligraphy involves writing letters with ink and nib, emphasising the beauty of letterforms and strokes. Although lettering artists typically possess a deep understanding of calligraphy and typography design, they employ a variety of techniques and mediums to create visually striking designs tailored to specific messages or aesthetics.

What is the Craftsmanship Behind their Work?

From elegant scripts to bold sans-serifs, lettering artists keenly understand typography principles and design fundamentals. They bring their creations to life with precision and creativity, ensuring that each stroke, curve and letterform enhances the overall visual impact.

Why we're Obsessed with lettering

Lettering plays a pivotal role in branding, advertising, and visual communication, conveying tone, personality, and brand identity. Whether gracing book covers, packaging, or editorial designs, lettering artists enrich the visual experience by imbuing personality and distinction into the design. They elevate ordinary words, transforming them from mundane to memorable, leaving a lasting impact on viewers.

What Makes Lettering Artists/Letterers Special?

What sets lettering artists/letterers apart is their ability to create bespoke solutions. Lettering artists/letterers tailor their designs to meet the specific needs of their clients to ensure alignment with desired aesthetics and messaging. This customisation adds depth and authenticity to each project, fostering stronger connections with audiences.