Lettering and Illustration
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Lettering, book cover design, visual identity, speaking engagements, workshops, events and live lettering and marvellous murals.
Inspiring children's creativity with lettering through creative collaboration and bold lettering
“ Lyn’s ability to break down concepts for the target audience and her general writing skills were excellent.
Lyn is excellent at communicating with ultra polite, friendly updates, detailed drafts and artwork always submitted on the day promised. The most impressive part of working with Lyn was the finished artwork she produced for us. The quality of her beautiful lettering and illustration was well above and beyond expectations and her files were immaculate. We are so thrilled with the final outcome of this project and thoroughly enjoyed working with Lyn throughout the process.”
Adam Carruthers
Head of Design at Tiger Tribe
Client
Tiger Tribe
Service
Lettering, illustration, instructional manual and content, and book cover design
Background
Following the success of the first edition of The Lovely Book of Lettering, Tiger Tribe sought collaboration to create a sequel Lettering Book, aiming to inspire children to tell stories through letters.
Brief
The project aimed to inspire children to tell stories through letters by providing step-by-step instructions and fun applications to use their new learnings.It involved creating simple and easy-to-understand exercises to encourage kids to craft their lettering. The overarching goal was to promote creativity, emphasising progress over perfection.
The secret sauce
Leveraging teaching experience, I simplified lettering theory and designed engaging activities to enjoy their lettering journey. Combining bold colours, organic textures with dynamic lettering and illustrations, created a distinctive and fun shelf appeal.
The result
The project stands out with vibrant lettering and illustrations through creative collaboration. The book was able to ignite and foster kids' creativity, motivating them to tell stories with letters. The one-of-a-kind cover art was memorable in creating shelf appeal, converting potential browsers into buyers.
Credit
Lettering, illustration, instructional manual and book cover design by Lyn Tran, graphic design by Tiger Tribe, photography by Tiger Tribe.
Increasing brand awareness through spreading Christmas cheer
“Lyn is an absolute dream to work with! Her bubbly, lovely personality makes it a super fun process, and her work speaks for itself - just beautiful. 10/10 communication, clarity in expectations, and meeting of deadlines. On this specific job, Lyn was tasked with creating typography out of cake - exploring different icing, decorations, levels of detail etc - and she made the process as fun as it sounds!”
Haley Polacik
Executive Producer, pixel.melbourne
Client
Queen fine foods
Project type
Logo lock up and lettering for ad campaign
Background
Queen fine foods is an Australian company that produces baking aids. The client wanted to create a playful Christmas campaign to get their audience excited for the festivities (and lots of eating!)
The result
With the collaboration with BWM Dentsu, Queen fine foods, Watermark and ./pixel, we were able to produce a distinctive, fun and light hearted campaign that celebrates home cooks to have a crack at baking and celebrate the Christmas festivities.
Credit
Lettering by Lyn Tran, digital illustration by Courtney Hopkinson, represented by Watermark, production agency by ./pixel, art direction by BWM Dentsu.
Some of our fab and fun clients
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Lettering for Editorial and Advertising Campaigns
If you would like see my other case studies based on my services, click on the service you’d like to learn more.
Lettering for editorial and advertising, brand identity, workshops, events and lettering and marvellous murals.
